Go It Alone

I happened on this book by Bruce Judson called
Go It Alone! The Secret to Building a Successful Business on Your Own

His principles for success are:

1. Focus on limiting risks.
2. Don't try to push your customers into a whole new system.
3. Make a real committment to flexibility and ongoing innovation.
4. Create the ability to scale.
5. Maintain an experimental attitude.
6. Take yourself off the clock.
7. Master the potential of new technologies.
8. Develope a bias toward action taking small steps.
9. Make a committment to find a way.
10. Only use off the shelf products.

Judson says there has been a great shift in what's possible for a single person to accomplish in our new economy. He discusses these 4 concepts in Chapter 3

1. extreme outsourcing and a relentless focus on enhancement
2. permanent and continuing changes in our economic environment
3. the growing role specialization in the economy plays
4. the implications of this new business environment

Below are the subjects of his other chapters

4. Do What You Do Best
5. How to Create Your Business System
6. The Myths About Start-ups
7. Why You Don't Want to Be a Free Agent or a Franchisee
8. Managing Extreme Outsourcing
9. Lessons from Some Inventive Companies
10. Evaluating Your Proposed Business
11. When to Quit Your Day Job
12. The Race to Liquidity: Why Venture Capital Is Not for You
13. Mistakes Happen-Learn from Them
14. Suddenly, Just Me
Conclusion: Fear Is The Enemy

This book has really helped me get my ideas straight about what I want to go and where I want to end up. I recommend it very highly. I borrowed this book from the library and I want to get a copy of my own. They're going to want this copy of the book back before long. You can get a look at the book at Bruce Judson's website at http://www.brucejudson.com/. He has it online and you can read parts of it there.

Dale L. Edwards